The Tipping Point was another great book by Gladwell. In this one, he analyzes fads and trends and how they, well, reach the tipping point and actually catch on.
His claim is that for any idea, fashion, business, marketing campaign, etc. to catch on, there are 3 necessary people:
- The Connector, like a queen bee, interacts with everybody and knows everybody.
It’s the guy at the ice cream shop that knows the name of everyone who goes there, even though hundreds of people go there.
- The Maven, something of an information guru, always knows where to get the best of everything. From the best yard sale in town any given Wednesday, to how much this particular brand of coffee will be worth after the sale because prices are rising in Colombia, the Maven knows it all.
- The Salesman convinces people to do something they otherwise wouldn’t do. In many, maybe most, trends or fads, the Salesman isn’t selling an idea or a fashion, but rather giving permission to behave or dress a certain way.
In a nutshell, you need those 3 people to get a trend going.
But Gladwell says it better.
Whether or not his science is 100% sound or accurate, Gladwell tells good stories. He makes interesting social commentary and leaves his readers looking closer at the world around them, hoping to see a way that they can make a positive impact.
The Tipping Point‘s writing gets 5 stars.
The Tipping Point‘s science is anecdotal and gets 3 stars.
The Tipping Point‘s social impact gets 4 stars.
Would recommend to anyone interested in social issues, marketing and business, or just good nonfiction. Also, anyone who likes well-told, true stories.